Apple iPhone 12 Pro
Order Lead Time: 2 - 4 Working Days
A14 Bionic rockets past every other smartphone chip. The Pro camera system takes low-light photography to the next level — with an even bigger jump on iPhone 12 Pro Max. And Ceramic Shield delivers four times better drop performance. Let’s see what this thing can do.
iPhone 12 Pro Max
6.7” Super Retina
iPhone 12 Pro
6.1” Super Retina
iPhone already had the toughest glass in a smartphone. So to dramatically increase the durability of iPhone 12 Pro, we had to introduce an all-new material.
Enter Ceramic Shield. It’s made by introducing nano‑ceramic crystals — which are actually harder than most metals — into glass. Sounds simple, but it’s incredibly difficult because ceramic isn’t transparent. By controlling the type of crystals and degree of crystallinity, we developed an exclusive formula that maximises the toughness of the ceramic while remaining optically clear. This was the breakthrough that made Ceramic Shield ideally suited for the display. It’s a first in any smartphone, and it’s tougher than any smartphone glass.
Tough is great, but we also wanted to make it scratch-resistant. So, using the same dual ion-exchange process we use on the back glass, we protect against nicks, scratches, and everyday wear and tear.
4x better drop
Beyond Ceramic Shield, there’s one more thing that contributes to the durability of the front cover. It sits flush to the edge of the phone, which helps protect it even more. Altogether, we’ve quadrupled the drop performance — the largest year-on-year improvement ever for iPhone.
The fastest chip ever in a smartphone. Again.
The new capabilities of iPhone 12 Pro require speed. Lots of it. And one way to make a chip faster is to add more transistors, meaning you have to make the chip bigger or the transistors smaller.
We went for smaller. iPhone 12 Pro has the first 5‑nanometre chip in the industry. The components are measured in mere atoms, which means the transistors can be packed incredibly close together. So energy flows between them faster — and less of it gets lost along the way. That’s how A14 Bionic boosts performance while saving energy.
Neural Engine 11 trillion operations per second
We dramatically increased the performance of our Neural Engine by doubling the cores from 8 to 16. That makes intensive machine learning tasks — like applying Deep Fusion to improve detail in your photos — up to 80% faster. We also made the dedicated machine learning accelerators on our CPU 70% faster, so any app can tap into that improved performance across our entire chip.
image signal processor 4K HDR recording with Dolby Vision
What does all this mean for you? A ton. Big performance gains across the board. Smart HDR 3 for more true-to-life photos. Improved detail in high-quality video, thanks to advanced temporal noise reduction on the new Image Signal Processor. And Dolby Vision that’s actually encoded while you shoot — instead of by pro computers in an editing studio. There’s never been anything like A14 Bionic, and we can’t wait to see all the incredible things you’ll do with it.
AR at the speed of light.
iPhone is already designed from the ground up for AR, and now the LiDAR scanner in iPhone 12 Pro takes things to a whole new level.
More info for
more accuracy A detailed depth map in nanoseconds
The LiDAR scanner measures absolute depth by timing how long it takes invisible light beams to travel from the transmitter to objects, then back to the receiver. LiDAR works with the depth frameworks of iOS 14 to create a tremendous amount of high-resolution data spanning the camera’s entire field of view. And the beams pulse in nanoseconds, constantly measuring the scene and refining the depth map. For AR, that’s a game-changer.
LiDAR can instantly understand the surfaces in your space. So AR apps can get straight to work analysing the scene and creating custom experiences.
With a detailed representation of every surface in a room, LiDAR can place content everywhere it should go to look realistic — whether that’s on the curve of your sofa, the back of a chair, or even your messy desk. That makes AR apps much smarter. For example, if a landscape is being projected onto your living room, the grass will grow only on the floor and spread right up to the furniture, completely adapting to your space.
A more accurate depth map also allows iPhone 12 Pro to understand which objects are in front of others. So if AR characters run across your drive, they’ll accurately pass behind your car and in front of the tree — keeping you fully immersed in your experience.
A camera that
sees in the dark Night mode portraits
LiDAR also unlocks advanced capabilities for the Pro camera system, including up to six times faster autofocus in low light. And on the Wide camera, the detail of the LiDAR depth map makes Night mode portraits possible. Now, even in low light, the Neural Engine can render your subject in focus against a beautifully blurred background.
Night mode comes to both the Wide and Ultra Wide cameras, and it’s better than ever at capturing incredible low-light shots. LiDAR makes Night mode portraits possible. And the Wide camera lets in 27 per cent more light, for greater detail and sharper focus day or night.
Wide camera with ƒ/1.6 aperture captures 27% more light
New 7‑element Wide lens for edge‑to‑edge sharpness
new OIS makes 5,000 adjustments per second
LiDAR delivers up to 6x faster autofocus in low light
come out at night.
Night mode portraitson the Wide camera give you vivid colour, as well as beautiful bokeh that accentuates lit buildings, streetlights — any background lights.
Deep Fusionkicks in for low- to mid-light scenes. The Neural Engine analyses multiple exposures pixel by pixel to bring out unprecedented detail in the magnifying glass, the woman and the wall.
Portrait mode, fine-tuned.
Machine learning on iPhone 12 Pro is even better at separating the subject from the background. And creative controls let you adjust the background blur and light on faces.
More detail. In the blink of AI.
Smart HDR 3automatically refines highlights, shadows and contours. Even at midday, you can see detail in her face and shadows that graduate all the way to true black.
|Order Lead Time||2 - 4 Working Days|
|Product Availability||Pre Order|
|Handset Model||iPhone 12 Pro|
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